Originate might not be right term here. I used the term to indicate the start of a process, but I believe that a better term would be aggregate the orders. OrderCore itself is not a marketing tool, but a business tool to collect and fulfill orders and make the process around it efficient aimed at optimally serving the customer.
There are basically four ways to originate orders into OrderCore: manually entered, imported, integrated with the E-commerce website and specific shopping cart integrations.
The imported orders are the most interesting as they likely come from multiple channels. An API integration is an option for some channels (like with Amazon.com), sometimes even required (like with Drugstore.com) in the event they outsource to an external fulfillment channel.
Once the orders are imported or integrated the fulfillment process can start and the next topic will be 'fulfill the orders'.